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Understand What Makes for Effective Content

Content is so much more than great blogs, Tweets and Facebook ads! There’s a lot you can do to get creative with it and to that end, you’re going to want to be up-to-date on technology and the latest methods of getting to your audience. What makes for truly effective outreach and engagement is your ability to tell a story, and to that end, your strategy should centre around an effective advertising campaign that is high quality and of value.

Plan Strategically but Flexibly

Whatever your overall plan is, it should leave room for flexibility. Just like giving “fake” deadlines as you delegate tasks or direct clients, you should leave ample room not only for time fluctuations, but unexpected events that can affect your core workload, as well as the business as a whole.

Visualize a Clear Direction

Is your content is going in a specific direction in accordance with traffic and overall engagement? This is what you’ll have to put into place at the outset and as you progress through each phase of your strategy. You’ll have to keep an eye on how well each phase of your funnel is working, and look to re-engagement activities if your conversions are fluctuating.

Final thoughts

In order to build an effective content marketing strategy, you need to have a solid understanding of project management, which includes a solid vision of the plan as well as each step, and the bits and pieces involved in having each step be successful. To this end, a content marketing strategy is a good representation of the art and science of what goes on behind the scenes.